THE BUSINESS VALUE
THE BUSINESS VALUE
Author(s): Camelia Apostu, Luigi-Nicolae DumitrescuSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: business value; consumer satisfaction; consumer fidelity; relationship marketing
Summary/Abstract: Almost every sales opportunity required us to get involved with our customer`s finance department to develop a business case or cost justification. Business acumen (an understanding of how business works) is more than just knowing words and their definitions; it`s understanding that poor inventory control has a negative impact on order fill-rates. When order fill-rates fall, customer loyalty suffers, as do accounts receivable. When accounts receivable get out hand, cash flow is impacted. Then a company might have to dip into lines of credit to cover short-term obligations, and the interest that has to be paid on that borrowed money erodes profitability. We call this the “cause and effect of business”.
Journal: Management & Marketing - Craiova
- Issue Year: 2008
- Issue No: 1
- Page Range: 83-88
- Page Count: 6
- Language: English