Pisarz w świecie urynkowionej kultury (casus Jana Jandourka i Bohuslava Vańka-Úvalskiego)
Writer in the world in culture of marketplace (casus John Jandourek and Bohuslav Vaněk-Úvalský)

Summary/Abstract: Jan Jandourek and Bohuslav Vanìk-Úvalský in different way try to consider the contemporary process of devaluation of highbrow literature, which can’t compete with the demands of the popular market. Jandourek tends to use the rules and instruments of the .cultural industry. because he wants to ridicule and deconstruct them. Vanìk-Úvalský shows the world of creators, publishers and distributors of literature and among a plenty of humorous tales he codes the sad diagnosis of ineffectiveness of all aspirations which aim is to reverse the dominating trends. Both writers realize that their trials of contesting the commercial reality are ambivalent. The principle that is obvious for experts of the .cultures of defiance. which claims that the mainstream is prepared to absorb each symptom of protest if it guarantees profits in a case of Jandourek and Vanìk-Úvalský comes true. Their contestation and exposed “niche” are introduced into a trade and find - though the disappointment of both writers – the enthusiastic followers.

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