ENTREPRENEURIAL AND DEVELOPMENTAL DYNAMIC OF WINE TOURISM: A CASE STUDY
ENTREPRENEURIAL AND DEVELOPMENTAL DYNAMIC OF WINE TOURISM: A CASE STUDY

Summary/Abstract: Wine-tourism is an important resource of income when it comes to organized wine producing countries. Wine-tourism in Greece emerged and developed only during the last twenty years and it’s far from being a well-organized industry. The foundation of the “Wine producers’ Association of the Mace-donian Vineyard” in November 1993 has played a decisive role in the introduction of Winetourism in Greece. They made important deci-sions and created an innovatory for Greek standards collective project that would reform and pre-empt any progress in wine-related activi-ties. They established common goals and effectively addressed the challenges of the international market. They created and they suggest specific routes that go through the most picturesque points of a winery zone. Nowadays, 37 members of the Association suggest 41 wineries open to visitors in 8 routes. In March of 2012 a research with questionnaires was realized in order to record the contribution of Wine tourism in the local development of a peripheral area. The study took place in the region of Naoussa which is a part of the “Wine Routes of Naousa” and has 11 wineries. Certain conclusions can be extracted by the analysis of the an-swers concerning the contribution of Wine tourism in the local Wine indus-try, the local community and the touristic businesses. Conclusions can also be drawn for the contribution of the “Wine Roads of Northern Greece” in local entrepreneurship.

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