Model biznesu a strategia przedsiębiorstwa – zakres znaczeniowy i układ relacji
Business Model and Company Strategy – Significative Range and Configuration of Relationships

Summary/Abstract: The aim of this paper is to analyse strategy and the business model function in enterprise management, with the similarities and differences between these concepts constituting the main subject. The business model can be defined as a reflection of the conception of company action which specifies sources and types of revenue. The strategy can be characterised as a superior method of realising a company’s aim. Competitiveness, dependence on company resources, and the key role of the target market may be counted among the similarities the two approaches share. Differences include the individualisation of solutions, the methodical or constructional nature of the idea, the organisational or objective aspect of the conception, the range of openness, and the functional range. The question of which – strategy or business model – is superior is as yet undecided. Strategy is seen by some as the wider of the two approaches, though there is also evidence that different strategies may be realised within a single business model.

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