COUNTRYSIDE FARMSTEAD TOURISM IN KLAIPEDA DISTRIC: ENVIRONMENT, RECREATION  SERVICES AND HOSPITALITY  Cover Image

KAIMO TURIZMO SODYBOS KLAIPĖDOS RAJONE: APLINKA, REKREACINĖS PASLAUGOS, APTARNAVIMO KULTŪRA
COUNTRYSIDE FARMSTEAD TOURISM IN KLAIPEDA DISTRIC: ENVIRONMENT, RECREATION SERVICES AND HOSPITALITY

Author(s): Giedrė Strakšienė, Audronis Skurvydas
Subject(s): Essay|Book Review |Scientific Life
Published by: Lietuvos verslo kolegija
Keywords: Ethnocultural; cultural heritage; countryside farmstead tourism; countryside farmstead tourism services; culture of services; hospitality

Summary/Abstract: During the centuries the particular, exclusive and special ethnocultural multilayer has formed in the ethnographical re-gion of Small Lithuania. It should be accurately evaluated and regulated, while applying it for development of a countryside farmstead tourism environment of Klaipeda region. The objective of an investigation described in the paper is country tourism farmsteads in Klaipeda distric, keeping plenty of places to be visited and competing with other desirable resort districs in Lithuania like Ignalina, Zarasai and Trakai. The su-rvey to evaluate exceptional geographical situation of country tourism farmsteads in the region was presented to the holders. The aim of the article is to analyse and summarize the most popular recreational services provided by the country tourism farmsteads in Klaipeda distric; to determine the inpact level of farmstead staff‘s hospitality to the overall success of the place; to propose the guidelines to the owners of farmsteads.The authors of the paper notice that not only the image of surrounding nature, buildings, lodgings, but as well people, working and providing services, are very important in success of the country tourism business. The analysis of the recreation services in Klaipeda distric has showed that it is more popular to organize active recreation than passive, and there are more than 30 different names of extra recreation activity. Coming from the results obtained from the servey according to the country tourism activity in Klaipėda distric, it becomes clear that the owners do not pay many atten-tion to image of workers who serve the clients. It is ascertained that just 20% of owners of Klaipeda distric countryside farms-teads think that the staff‘s image can play the important role and influence the success of their business.

  • Issue Year: 13/2008
  • Issue No: 2
  • Page Range: 157-163
  • Page Count: 7
  • Language: Lithuanian