FAKTORIAI, VEIKIANTYS PASLAUGŲ NAUJOVIŲ TAIKYMĄ VIEŠBUČIŲ VERSLE
FACTORS AFFECTING INNOVATION PERFORMANCE IN HOTEL SERVICES

Summary/Abstract: The failure rate of new service projects is high, because the knowledge about how innovations should be developed is limi-ted. In the last decade, several studies have investigated the success fac¬tors associated with service innovations (e.g., Atua-hene-Gima, 1996; de Brentani, 2001; Storey and Easingwood, 1998). However, no research in new service development (NSD) has addressed the question of whether chain affiliated and independently operated service firms have different approa-ches for developing successful innovations. The majority of past the financial service sector, which is generally represented by large corporate organizations. The findings of this study indicate that the factors which impact on the performance of NSD depend on the organizational relationship of hotels-chain affiliation or indepen-dent operation. The study's results suggest that market attractive-ness, process management, market responsiveness and empower-ment predict NSD success within chain affiliated hotels. While empowerment and market attractiveness are also related to NSD success in independent hotels, this is also linked to effective marke-ting communication, employee commitment, behavior based eva-luation, training of employees and marketing synergy.

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