Marketingový prístup k riadeniu a rozvoju miest
Marketing Approach to Cities and Towns Management and Development

Summary/Abstract: The system of the regional development also includes the marketing approach to the cities and towns management and development. Marketing uses the tradi-tional methods and tools, which reflects specific environment and conditions of the concrete city or town. Cities or towns must being to do what business organi-sations have been doing for years, namely strategic marketing planning. The most used method in this process is called SWOT analysis, that is to identify place’s major strengths and weaknesses, as well as its opportunities and threats. One of the kinds of the regional marketing strategy is the city marketing strate-gy, that defines the vision, goals, mission, city marketing mix etc.

• Details
• Contents