Rola konsumentów w rozwoju społecznej odpowiedzialności w Polsce ze szczególnym uwzględnieniem rynku tekstylno-odzieżowego
Consumers’ role in the development of corporate social responsibility in Poland, particularly regarding the market for textiles and clothing

Summary/Abstract: The article attempts to evaluate consumers’ role in the continued development of Corporate Social Responsibility (CSR) in Poland. To this end, Polish consumers’ attitudes about the various aspects of CSR are analysed using both secondary sources of information and primary research with a representative random sample of Polish adults, which was conducted in 2010. In the course of factor analysis, or more precisely principal component analysis, Polish consumers were allocated to homogenous typological groups based on their sensitivity to various aspects of ecology and ethics. The next part of the analysis concentrated on the market for textiles and clothing, a very important market for consumers.

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