Гендерные аспекты психологии потребительского поведения: анализ женского «демонстративного потребления»
Gender aspects of psychology of consumer behavior: women «conspicuous consumption» analysis

Summary/Abstract: The main concepts of economic psychology of the ХХ— the XI centuries are presented in this paper. Social-psychological aspects of study of consumer behavior in foreign and Russian psychological studies are intimately examined. The results of study of women’s consumer behavior in the context of «conspicuous consumption» are presented. According to the results of the research, women concentrate on the presentation of their social status rather than sexual attractiveness while choosing clothes

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