МАРКЕТИНГОВА СИСТЕМА ІНФОРМАЦІЙНО-АНАЛІТИЧНОГО ЗАБЕЗПЕЧЕННЯ УПРАВЛІННЯ РИНКОМ ПРОДУКЦІЇ ОВОЧІВНИЦТВА
MARKETING SYSTEM OF INFORMATIONAL-ANALYTICAL SUPPORT OF THE VEGETABLE PRODUCTS MARKET MANAGEMENT

Summary/Abstract: In the article maintenance of vegetable-growing products market problems is generalized, and its development on the basis of world experience in informational-analytical marketing system support of market management functioning at the vegetable- growing products market is proposed. Such approach provides introduction of modern instruments and management methods in the market. Disparity of market realities in the agrarian sector of Ukraine’s economics was found out, namely, postsoviet, informatively and procedural inadequate technologies of food markets adjustment. Necessity and pre-conditions for creation and functioning in Ukraine the system of national agrarian marketing service on the basis of the best world standards was defined. Proactive approach will provide to the change in the public agrarian policy and achievement of already set tasks in the proper conception of domestic market of vegetable products development.

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