Marketing Research in the Infodocumentary Structures
Marketing Research in the Infodocumentary Structures
Author(s): Ionel EnacheSubject(s): Social Sciences
Published by: Universitatea din Bucuresti, Colectivul de Stiinte ale Informarii si Documentarii
Keywords: marketing; library marketing; marketing strategies; marketing research
Summary/Abstract: The numerous problems of the infodocumentary structures demand the elaboration and implementation of surviving strategies. Through marketing strategy, the organizations try to know and understand their clients. The first step of the marketing strategy is to check up the clients, the competing structures and the environment factors in which they function.
Journal: Studii de Biblioteconomie şi Ştiinţa Informării
- Issue Year: 2009
- Issue No: 13
- Page Range: 61-70
- Page Count: 10
- Language: English
