Health Tourism of the Republic of Croatia and Bosnia and Herzegovina-Current State and Perspectives of Inclusion in the European Tourism Flows
Health Tourism of the Republic of Croatia and Bosnia and Herzegovina-Current State and Perspectives of Inclusion in the European Tourism Flows

Summary/Abstract: Trends in the modern world tourist market are continuously changing, and the competitive game is getting tougher by the day. Tourist demand is becoming more demanding, and is looking for new experiences, quality vacations with the aim or relaxing and rejuvenating the mind and body overstrained by stresses of modern-day busy life. Health tourism has an important role in improving and preserving health. Recent researches have shown that the demand for this type of offer is growing by the day. The Republics of Croatia and Bosnia and Herzegovina have all the preconditions for the development of a top quality offer of this form of tourism, which would attract a great number of visitors, resulting in numerous advantages for both countries (awareness of the population about the benefits of health tourism, getting foreign currency revenue, increasing the number of work places, high positioning of both countries on the tourist market). Both countries possess all the necessary natural resources key for creating top quality tourist offer in the area of health tourism. However, these resources are as yet inadequately exploited. Local population hasn’t shown a big interest for this type of services until recently, which resulted in poor research and development of this form of tourism. European Union has placed a big challenge in front of the Republic of Croatia and Bosnia and Herzegovina regarding the development of tourist offer. In order to create the identity of a world famous tourist destination, and become a payer in European and world tourism flows, Croatia and Bosnia and Herzegovina must develop adequate guidelines of development in order to upgrade current obsolete tourist offer, and through adjustment of the offer to world and European quality standards achieve competitive advantages on the international tourist market.

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