NEW STRATEGIES APPROACHES IN ROMANIAN PUBLIC ADMINISTRATION
NEW STRATEGIES APPROACHES IN ROMANIAN PUBLIC ADMINISTRATION
Author(s): Ana Maria Bercu, Mihaela MISUSubject(s): Economy
Published by: Editura Tehnopress
Keywords: strategies; public administration; public marketing theory; public management
Summary/Abstract: In the condition of a dynamic environment where the citizens needs and requirements are constantly changing, a particular importance in ensuring a competitive advantage, it assumes strategic approach of the public organization, where marketing becomes a source, a management model necessary for increasing efficiency of the organization.
Journal: Journal of Public Administration, Finance and Law
- Issue Year: 2013
- Issue No: 03
- Page Range: 19-46
- Page Count: 28
- Language: English