LOCALIZATION OF MULTINATIONAL FIRMS, TERRITORIAL ATTRACTIVITY AND INTERCULTURAL MANAGEMENT IN THE EURO-MEDITERRANEAN AREA
LOCALIZATION OF MULTINATIONAL FIRMS, TERRITORIAL ATTRACTIVITY AND INTERCULTURAL MANAGEMENT IN THE EURO-MEDITERRANEAN AREA

Summary/Abstract: The global economy has established new game rules with regard to both the strategies of multinational companies (MNC) and the competition exerted between the territories competing for the localization of companies. The internationalization of firms is not a new phenomenon and the explanations of this process are legion. In fact, the novelty of certain works lies in the interest taken regarding the effectiveness of the various approaches which make it possible to increase the efficiency of a firm’s localization strategies. From this point of view, the works of Hofstede, D' Iribarne and Hall are essential, being at the origin of the founding of intercultural management. These works shed light upon and allow one to interpret the cultural behaviors found in the management methods of numerous countries. Accordingly, this contribution will attempt to analyze the strategic impact of intercultural management on the binomial localization of MNC/ territorial appeal in light of the emergence of a Euro-Mediterranean area.

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