IS CORPORATE SOCIAL RESPONSIBILITY EXPECTED IN THE ORGANIC FOOD MARKET?
IS CORPORATE SOCIAL RESPONSIBILITY EXPECTED IN THE ORGANIC FOOD MARKET?

Summary/Abstract: The paper presents how Corporate Social Responsibility (CSR) has been receiving, during the last decades, more attention from companies, authorities and consumers, reflected both by its increasing practical implementation, related awareness and research focused on it. Our study aimed to reveal if consumers of organic products expected organic producers to implement CSR actions related to environment protection and to consumer protection. We found that more than half of the tested consumers expect environment (66% of them) and consumer related (75% of them) CSR actions. We found no differences between men and women in terms of their expectation levels for CSR actions for environment protection, or for consumer protection and no difference in the time spent in the countryside until the age of 20 of people who expect CSR actions for consumer protection and those who do not expect them (p>0.05). Results showed a statistically significant difference in the time spent in the countryside until the age of 20 of people who expect CSR actions for environment protection and those who do not (p<0.05). We also observed a direct relationship between levels of expectation for environment protection CSR actions and levels of expectation for consumer protection CSR actions (r=0.718, p<0.001).

• Details
• Contents