Morality in Advertising
Morality in Advertising

Summary/Abstract: The study regards the present Romanian publicity from the perspective of the construction of the linguistic message. The iconic element is also taken into consideration as far as it contributes to the realization of the discursive cohesion. More precisely, we perform a case-study, matching up a series of Romanian adds to the Advertising Code and we analyze to what extent they respect the norm under the aspect of morality. Our undertaking is the more necessary as publicity has a very strong impact on society and the influences in this direction coming from this direction can be significant.

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