Kultuuri kirjeldava meediasemiootika poole
Towards Culture-Oriented Semiotics of Media

Summary/Abstract: The article discusses the question how to study the quality of communication that takes place in the public space between media and audience. As a solution, it is proposed to focus on the process of formation of topics that appear in public space. This does not concern the classical problem of the sender-receiver. From the present viewpoint, the relationship studied is the one between public-private. The article discusses how to define topics accepted in social reality as a research object and how it is possible to make generalizations concerning both the media as well the public sphere designed by the media.

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