POTROŠAČI POSLE RECESIJE – NOVE VREDNOSTI I MOTIVI
POST RECESSION CONSUMERS – NEW VALUES AND MOTIVES

Summary/Abstract: Key to the success of modern business enterprise lies in respect of the ways of thinking and behavior, and in that context and specific needs of individual consumers. Consumers, whose spending before recession represents driving force in developing economies, the category that will be changed quite a lot after the crisis period. The paper, after review of the current global economic crisis, will be defined and analyzed key trends and tendencies in consumer behavior in the aftermath of crisis. From the aspect of changing values and motives, key consumer trends are: the insistence on simplicity, ethical operations, the demand for organic products, reduced loyalty, savings, and others. These trends are projected and based on consumer behavior in the period of previous recessions, with respect to the current situation.

• Details
• Contents