MARKETINŠKI FENOMEN VIRTUELNIH ZAJEDNICA
MARKETING PHENOMENON OF VIRTUAL COMMUNITIES

Summary/Abstract: Marketing managers were among the first people to have recognized their chance in organizing Internet users. Internet marketing could be presented as a process of planning and implementing the concept, prices, promotion and distribution of ideas, goods and services, on the condition of adapting to the Internet communication aspects, in the aim of making a share satisfying demands of customers, companies and society. Internet has an ability to attract individuals interested in making friends and talk to the others having the same or similar interests, making the feeling of pleasure. Virtual community is a group of the minded, interacting by using Internet service, first of all web (blog), discussion groups and forums, electronic mail and chat. Those interactions could be implemented in a real time, where the members of the community communicate almost at the same time.

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