Zastosowanie roznych technik analizy korespondencji w analizie danych personalnych
THE USE OF DIFFERENT TECHNIQUES OF CORRESPONDENCE IN THE ANALYSIS OF PERSONAL DATA

Summary/Abstract: The aim of the article is to indicate the opportunity of using different techniques of correspondence analysis in the study of personal characteristics on the basis of curricu¬lum vitae. In a lot of marketing research (for example devoted to company environment, the perception of the company by employees) it is necessary to present at the same time the relationship, dependences or joint observation of a lot of variables. To achieve this goal a correspondence analysis was proposed. The task of this method is an indication of multidi¬mensional associations among the categories of nominal variables (two or more). The result is a graphical representation of the relationships among the categories of analyzed variables in terms of their joint associations and preserving as much of the real information of variables as possible. For the data study an analysis based on the Burt matrix is proposed, a multiway contingency table, the concatenated contingency table and the author’s own proposal of the combination of two previous techniques.

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