CORPORATE SOCIAL RESPONSIBILITY AND MARKETING
CORPORATE SOCIAL RESPONSIBILITY AND MARKETING
Author(s): Liviu Crăciun, Cătălin Mihail Barbu, Flaviu MeghişanSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: marketing values; marketing ethics; corporate social responsibility, consumer behavior
Summary/Abstract: In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in generating desirable public behaviors. Marketing techniques can be used successfully to produce the intended outcomes.
Journal: Revista tinerilor economişti
- Issue Year: 2010
- Issue No: 15
- Page Range: 78-84
- Page Count: 7
- Language: English
