Imaginea femeii în publicistica românească
Woman's Image in Romanian Advertising

Summary/Abstract: Based on an analysis of existing sexist subordination in Romanian ads, the authors try to sustain the position that this fact can and must be legally and morally settled for by those ones affected by it. That is because in Romania, the advertising industry, by ist techniques, not only sharpens the sexist chauvinism existent in our society, but also double their force, perpetuating it.

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