Advantage of social media
Advantage of social media

Summary/Abstract: Many companies use social media to promote and sell their products and services. Through the most popular social media outlets such as Facebook, Twitter, LinkedIn, blogs and forums, companies can reach potential clients who are in need of their products or services.With the development of the global network, the Internet has the potential to reach a greater number of customers than television and newspaper advertisements. In fact, most readers choose the Internet as a way of finding out about events in their country and the world because they can access a greater amount of information in a shorter period of time.As a communication tool, the Internet allows users easy access to a vast amount of information about the products which companies offer on the market throughout the country and the world. This professional paper will analyse the most popular social media outlets through which companies can sell and promote their products or services: Facebook, Twitter, LinkedIn forums and blogs. This paper will also argue that social media have a major impact, both positive and negative, on everyday life, and that companies can provide information about their products or services in a relatively short time through social media. Social media also allow companies to resolve problems with dissatisfied customers more swiftly through interactive communication.

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