The Customer – Employee Relationship in Services Marketing
The Customer – Employee Relationship in Services Marketing

Summary/Abstract: Service marketing has become a vast component of the marketing literature due to the growing interest of specialists, both theoreticians and practitioners, enhancing therefore the amount of information on this subject. The first part of the paper makes a brief analysis of several definitions of the tertiary sector of the economy in order to stress out the main coordinates of the services marketing process, while the second part consists in discussing the customer – employee relationship in the context of services, as drawn by the four main characteristics: inseparability, heterogeneity, intangibility and perishability.

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