International Negotiation
International Negotiation
Author(s): Itshak ShaullSubject(s): Economy
Published by: Risoprint
Keywords: Marketing; Negotiation; Intentional business; International and Cross-Cultural Marketing
Summary/Abstract: Negotiations are important part of business regardless of the place and time of the negotiation. It is quite difficult as it is, and the challenges increase with the disparity of cultural practices among the individuals participating in a negotiation. The intention of the article is to understand the motivation in companies in different cultural groups and determine how these determine the success of the negotiation procedure, even though much literature is available on the cross-cultural and international negotiation, not much can be found on prescriptive recommendations for the challenges of the international negotiation. There are many contributions that stand out in literature as practical and effective solutions universally. Some of these contributions are shared here. The world economy may not be growing as fast as it was some years back. Whenever two states start working together, there is always a conflict of interests and problems that arise due to the difference of business culture. It is argued from the definition of the business culture that business culture refers to coexistence among business people of different cultural orientations aided by the fact that they have a common vision even though they may have different ideologies.
Journal: Marketing From Information to Decision
- Issue Year: 2012
- Issue No: 5
- Page Range: 455-461
- Page Count: 7
- Language: English
- Content File-PDF