Marketing Activity in the Information Society
Marketing Activity in the Information Society

Summary/Abstract: Developing information and communication technologies radically change infrastructure savings, how people access information and conduct open a new democratization. New digital technologies are access, storing and transmitting information increasingly easier and more accessible. With digital information, it can be transformed into new economic and social values, creating huge opportunities for developing new products and services. Information is key resource for the digital economy. Information Society is an objective of development and an essential component of political and economic development program and a prerequisite for participation in the European single market. Given the need to move to this type of society and to our country, have seen fit to address the problem of marketing in the digital age. Having outlined the theoretical concepts of information society, marketing, I addressed issues related to the features and objectives of marketing in the traditional economy, and then to reveal new dimensions of marketing in the information society. I presented the marketing information system components, emphasizing the importance of the database for processing digital information. Given that computers are becoming faster and more spread Internet use, we are assaulted by a quantity of increasingly more information online, so I thought it appropriate to present the particularity of marketing on the Internet and to review the main e-Marketing trends, ending with a corresponding set of conclusions.

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