Community Orientation Plus: The Construct and Conceptual Framework Proposition
Community Orientation Plus: The Construct and Conceptual Framework Proposition

Summary/Abstract: This paper is a conceptual one, proposing a new notion – community orientation plus - rooted in market orientation literature. This study is built on the premise that the adoption of principles of market orientation in local public administration is a way of opening it to the community in order to increase the efficiency and accountability of public institutions and of communities‘ sustainable development. Thus, the purpose of this study is to continue the efforts to expand the concept of market orientation in local public administration, proposing a conceptual framework regarding the adoption of this concept developed for business environment in public administration. Currently, the principle of open public administration has become an important concern, given the need to modernize and reform of public institutions. This principle is not new, but its implementation is not an easy task, given that these organizations are very complex, accounting the interface between Government and citizens. Given the existing controversies regarding the use of client notion in public administration, in this study we adopted the denomination of the ―community orientation plus‖ and we use the citizen denomination for the ―client‖ of public administration institution.

• Details
• Contents