Transylvanian Inhabitants Attitude regarding Advertising
Transylvanian Inhabitants Attitude regarding Advertising

Summary/Abstract: The purpose of this research is to obtain information on people`s attitude towards outdoor advertising. It is very difficult to measure the impact that an advertisement located on a billboard, mesh or print has on a consumer`s purchasing decision. Advertising generally irritates. Advertisers rarely create spots or prints that are appreciated by the public. But when they do, their impact remains very long soaked in the consumers` mind, causing them to buy that product. The results of the study are very conclusive, over 94% said that ads are useful when it comes to selling goods or services. When it comes to people`s attraction on advertisements, the most mentioned environment remains the TV with 78 mentions, followed by billboards with 42 and internet with 35. When the respondents were asked to name a specific brand or product which they had seen advertising the results were very good: 90% named a brand that they had seen on a billboard, 95% named a brand that they`d seen at TV, but only 31 could name a brand that advertise in cinemas. Overall, the paper shows that people are generally interested in advertising and they get influenced by it, when it comes to buying a product.

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