Employer Branding Opportunities among Young Entrants in Hungary
Employer Branding Opportunities among Young Entrants in Hungary

Summary/Abstract: In today‘s Hungarian labour market, more and more large companies are challenged by the fact that previously applied methods of recruitment do not generate sufficient level of applications among young entrants. Furthermore their preferences have basically re-ordered, as main orientation points digital contents, online friends and acquaintances opinions have arisen. All this implies the need for reconsidering corporate branding opportunities towards new entrants. In our paper we clarify what employer branding exactly means in marketing as well as its position among organizational functions. In addition we set new directions for achieving and recruiting young entrants more effectively based on the results of an exploratory empirical research.

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