Determinants of Shopping Centers’ Image for Romanian Consumers
Determinants of Shopping Centers’ Image for Romanian Consumers

Summary/Abstract: Despite its large size, the shopping center industry in Romania is still a recent phenomenon. The evolution of this industry has been very abrupt and both practical experience and literature in this field are still limited. In an attempt to understand the evaluative dimensions of shopping centers‘ image for Romanian buyers, an empirical research has been conducted in one of the largest city in Romania. The results show that the underlying factors of shopping centers‘ image are: stores and merchandise assortment, ambience, special events, prices, communication, service, loyalty programs and restaurants.

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