ETICA ÎN RELAŢIILE PUBLICE
ETHICS IN PUBLIC RELATIONS

Summary/Abstract: The Online Encyclopedia of Philosophy states that "ethics or moral philosophy involves systematizing, defining and applying the concepts of right and wrong in human behavior." What the definitions of ethics have in common is the systematic analysis that is a necessary to distinguish good from evil and to establish certain values. Ethics in public relations involves values such as honesty, openness, loyalty, honesty, respect, integrity and open communication. This definition of ethics in public relations involves more than its old meanings related strictly to manipulation by persuasive messages, and therefore, it is not universally accepted.

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