Demotivation Factors Research Study in a manufacturing Company in Croatia
Demotivation Factors Research Study in a manufacturing Company in Croatia

Summary/Abstract: In this paper the results and findings of an empirical research in the field of motivation, or, more exactly, demotivation, have been shown. Starting from the assumption that demotivation is not simply negative motivation, possible factors of employees’ demotivation in a manufacturing company in Croatia have been researched. Moreover, it has been examined whether the factors and the intensity of demotivation were different between managers and professionals without managerial responsibilities. The findings of the research can be useful not only for the human resources management policies within companies, but they can also give a contribution to better understanding of situation and relations in the field of (de)motivation of key categories employees (managers and professionals) in Croatian enterprises in general, and even give a modest contribution to the affirmation of some basic motivation theories validity.

• Details
• Contents