EKONOMSKO-KOMERCIJALNA OPRAVDANOST FRANŠIZINGA
ECONOMIC AND COMMERCIAL JUSTIFICATION OF FRANCHISING

Summary/Abstract: The text explains the right that stems from the franchise as a legal body that develops from franchising agreements. The contract includes the right to use someone else's business identity, meaning the name, trademark, symbol, products or services. In this way, the franchiser and the franchisee gain certain benefits. The article discusses the legal and economic aspect of a franchise agreement, its content, the parties, the positive and negative aspects of this agreement by the parties. Franchise agreement is a means of legal technique that fits the needs posed by imposing daily life and social practice, and in the function of protecting the security of legal transactions. Centennial practice shows that it is time that the law regulates this agreement and to be released from the status unnamed contract.

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