Podstawy teoretyczne i ewolucja pojęcia społeczna odpowiedzialność biznesu (CSR)
Theoretical background and evolution of the definition of CSR

Summary/Abstract: The aim of the paper is to place CSR among theories of economy and science of management and to evaluate the evolution of the definition of CSR. It explains how the concept of CSR has changed over the years and acquired new meaning and new values. Also, when we analyze the roots of CSR, we may find them both in ethics and instrumental, political and integrated theories. It shows that all of them support the creation of normative models of contemporary CSR. The more promising seems the direction of studies based on competitive advantage theory and on the connection between corporate strategy and social strategy.

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