E-Commerce in Romania – Present Capabilities and Problems
E-Commerce in Romania – Present Capabilities and Problems

Summary/Abstract: The present paper aims at characterizing the situation of e-commerce in Romania. After a general overview of the IT field in Romania, compared to other countries in the region and in the world, we focus on Romanian e-commerce, describing the most important commercial web sites, online marketing and advertising facilities, specific security aspects, the relationship with the Romanian banking system and the present legislative framework. Romania’s potential in developing e-commerce and IT solutions is also dealt with. Three case studies are chosen in order to reveal the most important aspects of Romanian e-commerce, its weakest point being the payment system. We conclude by underlining Romania’s chance of better integrating into the global economy by promoting the promising IT field.

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