Консумация, този политически обект на желанието
Consumption -- This political object of desire

Summary/Abstract: The text is focused on the construction of a consumer culture as a political project. It aims at interpreting the uses of ‘consumption’ as a ‘soft’ weapon during the Cold War. The text analyzes one particular case of constructing a consumer citizen in the socialist Bulgaria, aiming to present the consumption as a fi eld of civil rights and most importantly as a battlefi eld to negotiate public defi nitions of ‘common good.’

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