Киберфолклор: творчеството на дигиталните маси
Cyberfolklore: on Outburst of Creativity by the Digital Masses

Summary/Abstract: Folkore as a spontaneous philosophy (Gramsci) has been pushed to extremes by the new digital communications: conspiracy theories, urban legends, strange technological superstitions. The social function of maintaining communities has been replaced by forwarding of links, which implies the substitution of the performer, which his talents and prestige by the hub within the social network. The anonymity of the exchange seems to be, in fact, an essential part of the folklorization of the new hi-tech communication platforms making it possible for authorship to be erased and social norms to be transgressed.

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