Wpływ ceny na optymalizację sprzedaży w kontekście potencjału finansowego marketing mix
Sales price by unit as a tool of optimization of marketing mix

Summary/Abstract: This research paper is an attempt to articulate the financial potential of sales price by unit as a tool of optimization of sales. From the identification of sales price by unit as an element of marketing mix, through the issue of conditions of sales profitability, up to the optimization of sale the author shows the impact of price upon optimization of sales.

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