Circulating Images: The Translation Of The Global Into The Local
Circulating Images: The Translation Of The Global Into The Local
Author(s): Mădălina NicolaescuSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: NEW EUROPE COLLEGE - Institute for Advanced Studies
Keywords: Globalization and hermeneutics; globalisation; Walter Benjamin on translation; Cultural imperialism revisited; Americanization as McDonaldization; Cultural hybridization; De-territorialization; global identities; The Impact Of Global Images Upon Local Id
Summary/Abstract: Global programs: soap operas and telenovelas. The bricolage available to Romanian audiences. Identifications with images of ideal femininity. A defense against de-territorialization. An initiation in consumer culture. Romanian versus British Cosmopolitan – more texts and fewer images. The tension between images and texts. The spectacle of consumer culture. The aura of the West.
Journal: New Europe College Yearbook
- Issue Year: 2004
- Issue No: Special ed
- Page Range: 73-114
- Page Count: 42
- Language: English
