ВЛИЯНИЕ НА ЛИЧНОСТНИЯ ОПТИМИЗЪМ И НЕГАТИВИСТИЧНИТЕ ОЧАКВАНИЯ ВЪРХУ ВЪЗПРИЕМАНЕТО HA НЕГАТИВНИ МЕДИЙНИ СЪОБЩЕНИЯ
INFLUENCE OF PERSONAL OPTIMISM AND NEGATIVE EXPECTATIONS ON PERCEIVING OF NEGATIVE MEDIA MESSAGES

Summary/Abstract: The aim of this study was to explore the role of the personal optimism and negative expectations in the process of perceiving the negative mass media messages about natural disasters (earthquake). For that purpose a sample of 265 persons was tested and some differences were found in the perceptions of messages according to the personal characteristics. Optimism is associated with more positive anticipations. Negative expectations are, on the one hand, a base for negative outcomes and, on the other hand, related to repressive affective style.

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