Selected areas of Web 2.0 technology application in partnership enterprises Cover Image

Selected areas of Web 2.0 technology application in partnership enterprises
Selected areas of Web 2.0 technology application in partnership enterprises

Author(s): Tomasz Turek
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Web 2.0; partnership company; cooperation.

Summary/Abstract: The paper presents basic areas within which partnership enterprises conduct business activity and which may be supported by Web 2.0 technology. A starting point for the discussion is the nature of Web. 2.0 technology, which has recently become an important business platform. Then, the nature of partnership enterprises is presented, which, due to their geographic dispersion, become a natural sphere for the application of Web 2.0 technology. Finally, the last section of the paper presents various areas where modern technology may be utilized, in particular: internal communication among partners, internal communication within a partnership system and communication with customers. There is also presented an example of utilizing Web 2.0 technology in making an application available with the aid of SaaS-type solutions.

  • Issue Year: 2011
  • Issue No: 205
  • Page Range: 248-258
  • Page Count: 11
  • Language: English
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