Le management intercultural et les Petits et Moyennes Entreprises. Etude de cas: une petite et moyenne enterprise, avec capital d’investissement itali
The Intercultural management and the SMEs. Case study.

Summary/Abstract: The influence of culture on management and organizations is not an unquestionable truth, it constituting a central question for the cross-cultural management field. The cross-cultural management is related especially with the multinational corporation institution. The small and medium-sized enterprises (SME) that also confront, in their internationalization process, with the impact of the cultural diversity are, in general, neglected by the field theorists and practitioners. We tried to identify the cross-cultural management daily practices at the level of a SME from the wood manufacturing industry, with Italian and Romanian participation at the social capital, the investment under the form of SME and in labor intensive sectors (textile, leather or wood industry) being a characteristic of the Italian investments in Romania.

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