Lotman’s tradition: Semiotics of culture from a Latin American perspective
Lotman’s tradition: Semiotics of culture from a Latin American perspective

Summary/Abstract: Based on the theory of semiotics of culture developed by Juri Lotman, the Grupo de Estudios de Retórica at Universidad Nacional de Córdoba (Córdoba, Argentina) has been working intensely for the past thirteen years in a fi eld that seeks to expand rhetoric, extending its boundaries beyond its traditional conceptualization and enabling description of cultural semiosis. Our research team has taken up Lotman’s semiotics in order to support a theory of rhetoric that studies the tropical operation that samples the multiple textualities in diff erent orders of Latin American culture, including art, science, myth and daily life.

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