“ЧЕРЕН” ИЛИ НЕГАТИВЕН PR – СРЕДСТВО ЗА КОНКУРЕНТНА БОРБА
"B" lack or negative PR as competition tools

Author(s): Ivanka Tsoneva
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: “black” PR; negative technologies failure trade-marks and slogans; neu-tralizing and “down to earth” methods.

Summary/Abstract: Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illus-trate the recommended methods.

  • Issue Year: 2007
  • Issue No: 02
  • Page Range: 61-90
  • Page Count: 30
  • Language: Bulgarian