ОБЩЕСТВО ПОТРEБЛЕНИЯ В СВЕТЕ СОВРЕМЕННОГО ЗАИМСТВОВАНИЙ
CONSUMER SOCIETY IN THE LIGHT OF CURRENT PROCESS OF LOANWORDS

Summary/Abstract: The article analyses a group of loanwords from the English language to Russian, which has it own inner structure reflecting the structure of the current process of usage – the analyzed words undergo a process of verbalization. As the research has shown, lexical and semantic loanwords of the analyzed are structured according to “syntactic roles” in the process of functioning in the contemporary discourse and they contribute to the “dehumanization” of an individual creating an image of a certain artefact of contemporary industry. The author claims that the underlying conceptual metaphor of functioning of such loanwords is A HUMAN BEING IS AN ARTEFACT.

• Details
• Contents