Managementul si marketingul educatiei universitare. Opinii si niveluri de incredere ale diferitelor categorii de public
Management and marketing university education. Opinions and trust levels of different public categories

Summary/Abstract: The present study intends to identify the main stakeholders’ perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities. Five categories of stakeholders were analyzed: high school students (the future university candidates), present university students, former students (graduates), university professors, employers and public opinion, in general. The geographic area analyzed was that of North-Eastern Romania. The research methodology included: documentary (secondary) research, survey research (based on six questionnaires, with a common number of questions and specific ones), in-depth interview (for professors), analysis and synthesis. The total sample size was of 922 respondents: 195 high school students, 280 present students, 102 graduates, 43 professors, 100 employers, and 202 persons – public opinion. The research findings could be used for specific management and marketing activities for higher education institutions.

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