Kritički prikaz: Pavičić, J., Alfirević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti
Book review: Pavičić, J., Alfirević, N., Aleksić, Lj.: Marketing and management in culture and art
Author(s): Morana FudurićSubject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: marketing; culture; art
Journal: MARKET/TRŽIŠTE
- Issue Year: 20/2008
- Issue No: 2
- Page Range: 251-252
- Page Count: 2
- Language: Croatian
