Koncepcja i sposób pomiaru internacjonalizacji przedsiębiorstwa w świetle doświadczeń projektu „Strategie marketingowe przedsiębiorstw na rynkach międ
The concept and measurement method of the companies’ internationalization in the light of the research project “Marketing strategies of companies on i

Summary/Abstract: The purpose of this paper is to reflect on the concept and methodology of measuring companies’ internationalization. It seeks to answer the question: How to research, with reference to the methodological standards of scientific research, international marketing strategies. The main considerations focus on the identification of the complexity of the research on marketing in the international dimension. The bases for the exemplification of the problem are the results of a research project entitled: “Marketing strategies of companies in international markets” (N N115 042937), which was completed by Marketing Department of University of Economics in Cracow in 2009-2011.

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