Przebieg i zaburzenia procesów wymiany informacji oraz komunikacji wewnątrz gospodarstwa domowego w ogólnopolskich badaniach fokusowych
Proceeding and abnormal processes of information exchange and communication within the household in nationwide focus studies

Summary/Abstract: The aim of the article is to present the development and application of qualitative research techniques in their most important marketing research. The empirical part of the analysis is about sharing processes and the provision of information in Polish households as a result of nationwide focus of research, which has been carried out under the Higher Education research grant No. 0926/B/H03/2009/36 undertaken in cooperation with the School of Banking in Wrocław and the Wrocław University. Particular attention is paid to the source and course of making important economic decisions relating to: shopping, collection of income and savings, as well as distortions arising from these decisions which depend on such issues as age, gender, livelihoods, belonging to the subculture and the structure of the household.

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