Shifting Qualifications in European Journalism Education
Shifting Qualifications in European Journalism Education

Summary/Abstract: Journalism is involved in persistent change caused by technological, social and economic developments worldwide, which leads to the need for innovation at every level: I Public: Making use of user generated content.(Participation) II Process: Guaranteeing a trustworthy, open working method.(Transparency)III Product, content: Offering a relevant and reliable content.(Navigation)IV Product, form : Using narratives in an attractive and user-friendly way.(Storytelling)V Platform: Dividing content over different media in the most effective way.(Cross-media)VI Profession: Being focused on innovation. (Entrepreneurship)The question is: in which way will these innovations have an effect on the qualification profile of the 60 schools of journalism, which are all members of the European Journalism Training Association and are spread over 25 European countries? Our research shows that there is a large consensus among European professionals concerning the future key qualifications for young journalists.

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